THE CLIENT: 

Virgin Sport​

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THE JOB:

The Virgin Group launched a new venture, “Virgin Sport,” with the ambitious goal of transforming the health and fitness landscape. Virgin has distinguished itself in the fitness sector by introducing initiatives such as the Festival of Fitness, the British 10K, and the Hackney Half Marathon. To showcase these vibrant events, we utilized a combination of still photography and custom magazines to effectively capture the energy and excitement of the festivals, bringing these fitness moments to life for the brand. This approach not only highlighted Virgin Sport's innovative offerings but also reinforced its commitment to fostering a healthier, more active lifestyle.

 

DELIVERABLES: 

Zines and stills for social and retail

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ROLE: 

Art Direction + Design