BRAND IDENTITY
THE CLIENT:
Sprint Step
THE JOB:
Developed a dynamic branding strategy for Sprint Step, a creative agency that collaborates closely with athletic companies. By infusing energy, motion, and confidence into the brand identity, we ensured it accurately reflects both the competitive market in which they operate and the exceptional quality of their work. The energetic design elements symbolize the movement and speed inherent in the athletes and companies they represent, creating a direct connection between the brand and its target audience. This revitalized branding not only enhances Sprint Step’s visibility within the athletic industry but also communicates their commitment to innovation and excellence, establishing a strong rapport with clients and stakeholders alike.
DELIVERABLES:
Brand Identity
ROLE:
Creative Direction + Execution
Weekly Fit Tip posts-sharing professional workout tips. Used in-house photography and brought to life with kinetic typography and digital animation.