THE CLIENT: 

Gatorade​

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THE JOB:

Gatorade launched an immersive pop-up bodega in New York City that operated for two days, designed to engage and energize participants. Upon entering the space, guests were given tablets to explore Gatorade's product offerings through augmented reality, enhancing their experience and interaction with the brand. After completing a series of engaging tasks, participants gained exclusive access to a private backroom where the excitement truly unfolded. There, they enjoyed personalized training sessions with celebrity trainer Joe Holder and received custom swag designed by Dante Beals. This innovative activation not only showcased Gatorade's commitment to performance and lifestyle but also fostered a memorable connection with consumers through unique, hands-on experiences.

 

DELIVERABLES: 

Stills and video for social

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ROLE: 

Art Direction + Video